Apps. They’re on our minds, they’re on our phones and they’re advertised throughout the Internet. Every company worth its salt has an App. Every company that doesn’t even need an App, has an App. They’re an inescapable part of our society now, just as smart phones have become, but one cannot exist without the other. With so much android app marketing being done, it is no wonder that they have managed to rival Apple for smart phone dominion within the consumer’s hearts and minds. Truly, Google made a great decision when they decided to open up the market place allowing for their supporters to make Apps for them. It truly is a genius concept; rather than hiring and paying for a legion of software developers to work their magic they now have an army of consumers who ‘freely’ devote their time to projects that may or may not even make them money!

This is how a business model should work.